Western Massachusetts Byways Project Launches

After months of work for the Franklin Council of Governments on the Western Massachuesetts Byways Project which is promoting the 7 scenic byways in western, Massachusetts, major elements of the project are making their public appearance in anticipation of the Byway launch event on June 28th, including print advertising in the major markets of New York, Hartford, Albany and Boston. Promotions include a billboard, NYC transit kiosk posters, and a 20-page brochure. The cornerstone of the promotions and a major component of the project has been the soft launch of the new website bywayswestmass.com . designed by Alex Turnwall of the Hifinit Design Group working in collaboration with New Arts Collaborative.

Alex Turnwall of Hifinit Design Group Joins New Arts

 

Alex Turnwall co-founder of the Hifinit Design Group, has joined New Arts Collaborative for the Western Massachusetts Byways project for the Franklin Regional Council of Governments.
Alex will be developing the website for the project which will be built on a Wordpress platform and utilize several innovative features including a customized Google Map API giving users the ability to interactively map their travels in the region as well as responsive design, optimizing the sites appearance across a variety of platforms and devices.
Alex is an interactive designer and developer with extensive experience in branding and marketing for startups, non-profits, and small businesses. He is also an Adjunct Lecturer at the Art+Design program at Northeastern University, where he teaches interactive foundation, user interface design, and web development.