New Arts Collaborative has recently been awarded a project by the Franklin Regional Council of Governments to provide promotional campaign services for the seven scenic byways located in western Massachusetts. Using funds obtained from State and Federal agencies, the goal is to promote and increase tourism to the following areas: Mt. Greylock, Jacob's Ladder, Mohawk Trail, Connecticut River Valley, Route 112, Route 116 and Route 122 Scenic Byways. The Byways connect to each other and cross through Berkshire, Franklin, Hampshire, Hampden, and Worcester Counties.New Arts will develop a comprehensive marketing plan each of the byways, as well as for the overall byway program, as well as logos, print collateral such as maps and brochures, websites, phone apps and signage.
The project is set to last approximately 18 months and is is scheduled to be rolled out by the end of 2013.
