Western Massachusetts Byways Project Launches

After months of work for the Franklin Council of Governments on the Western Massachuesetts Byways Project which is promoting the 7 scenic byways in western, Massachusetts, major elements of the project are making their public appearance in anticipation of the Byway launch event on June 28th, including print advertising in the major markets of New York, Hartford, Albany and Boston. Promotions include a billboard, NYC transit kiosk posters, and a 20-page brochure. The cornerstone of the promotions and a major component of the project has been the soft launch of the new website bywayswestmass.com . designed by Alex Turnwall of the Hifinit Design Group working in collaboration with New Arts Collaborative.